Training delivered by Brett de Hoedt, Hootville Communications

How well do you really understand your audience?
The only honest answer is: not well enough!

The best marketers don’t just know who their audience is — they understand why people act, hesitate or simply never start. You need insights that allow you to break down barriers and drive action.

The Conversion Formula explores the multiple, often hidden reasons people do or don’t do what you want them to do. It pushes beyond the familiar excuses — I don’t have time, I’ll do it when I retire, once the kids leave school — and examines the real decision-making forces at play.

The formula focuses on critical elements such as timing, value proposition, incentives, friction, and anxieties. When you work through it, you gain a benchmark for assessing your current marketing and communications against what actually matters to your audience.

This dynamic and challenging session includes a workbook designed to help you apply the formula immediately and effectively. It’s ideal for anyone recruiting volunteers, donors, members, or customers.

Presenter Brett de Hoedt of Hootville Communications has worked with 1000+ nonprofits and is a volunteer himself. He promises that the Conversion Formula will give you deeper insights into your audience. Come along and decide for yourself whether he’s telling the truth.